BriefLoft field guide
How to price revisions without creating friction
Define review rounds, distinguish corrections from new direction, and price added work clearly.
Create a revision-ready proposalDefine a round
A revision round should mean one consolidated set of feedback on the work presented at that stage. Without this definition, scattered comments can turn one included round into continuous editing.
State who consolidates feedback, the response window, and which deliverables the round covers.
Choose a pricing model
Common approaches include a fixed number of rounds, hourly billing after the included rounds, or a fixed change fee for a newly defined request. Pick the model that matches how predictable the work is.
- Include corrections when work misses the approved brief.
- Treat new concepts or changed requirements as added scope.
- Estimate added work before starting it.
- Record approval of changed cost and timing.
Use neutral language
Revision boundaries are not a punishment. Explain that they protect the schedule and help everyone focus feedback. Clear boundaries make it easier to absorb small refinements while identifying genuine changes in direction.
Common questions
How many rounds should I include?
One or two consolidated rounds per major phase is common, but complexity and stakeholder count should guide the choice.
Should client mistakes count?
Clarify this in advance. Many providers distinguish client-supplied content corrections from revisions to the creative work.