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Social media retainer proposal template
Define monthly content, cadence, approvals, reporting, and boundaries. Your result stays in your browser.
Live result
Proposal draft
Retainer objective Support [Client] in achieving this monthly goal: [Monthly goal]. Channels and output Work covers [Channels] and includes [Monthly deliverables]. Ways of working The operating cadence is [Working cadence]. Unused capacity does not roll over unless agreed in writing. Monthly investment The retainer is [Monthly retainer]. Media spend, creators, travel, and production are separate unless listed in scope.
A useful starting point—not the final agreement.
Use the output to organize the commercial conversation. Verify names, quantities, dates, fees, taxes, rights, dependencies, and exclusions before sending it.
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